Ccoldsmith
Free tool

Score your cold email in 30 seconds.

Paste your draft. Get a 0-100 score across six dimensions (personalization, ask specificity, length, tone, value clarity, send-readiness), the single biggest lever to pull, and an optional rewrite. Same rubric I score my own outbound against.

How the score works

Personalization (2x weight)

Does the first line cite a specific, recent signal, or is it template copy?

Ask specificity (1.5x weight)

Is the CTA concrete and small (a 15-min call, a reply yes/no), or vague?

Length

Under 120 words, scannable, no walls of text.

Tone match

Sounds like a peer reaching out, not a marketing template.

Value clarity

What you're offering is clear in one sentence.

Send-readiness

No obvious deliverability red flags (excess links, salesy phrasing, attachment-style links).

Most cold emails score 40-60. A 75+ email is genuinely well-crafted.

When the bottleneck is the list, not the copy

Most low scores trace back to one root cause: a generic list that forces the writer into generic openers. The fix is researched leads where you actually know something specific to say.